Porsche did not have a good time during the first quarter (Q1) of 2026. The German sports car brand saw sales nosedive by a whopping 15% between January and March 2026, from 71 460 units sold in Q1, 2025, to what was recently reported to be 60 991 cars. Of the regions that Porsche defines globally, Germany was the only one that grew; by 4%.
The rest, such as the company’s biggest market – North America – also recorded a decline of 11% in sales, from 20 698 to 18 344 cars. China dropped from 18 017 to 14 710 cars, a big 21% decline. Porsche listed three main reasons for these declines. First, they said the 718 range has been discontinued and is therefore not available for sale at the current moment. Two, the new Macan Electric EV is still being phased into the market, and is therefore not as widely available as it should be. Thirdly, the Trump administration has stopped incentives for buyers of Hybrids and EVs in the United States, thus keeping prices quite high.
The good news for Porsche is that sales of the 911 reached 13 889 units worldwide, up 22% on Q1, 2025. However, it was still the Cayenne that led the way, with 19 183 deliveries (still a 4% decline on Q1, 2025), followed by the Macan with 8 079, Panamera sold 4 498 units, Taycan moved 3 420 electric cars, and the 718 pairing of Cayman and Boxster rounded it all up with 1 792 cars.
