Mercedes-Benz has shown the Vision Iconic concept to the world. It is a large and long two-door coupe with plenty of old school, classic shapes. The massive front grille takes up most of the attention, contrasted by the rather small headlights. What should be known upfront is that this concept car points towards Mercedes-Benz’s future design language, which will be applied to all its cars going forward.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
The German brand has ditched the sharp concave and convex lines that characterised its recent designs, in favour of super smooth, round lines from the distant past. Simultaneously, current elements appear in places.
Hyper-analog interior with lounge comfort for a new way of traveling.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
“Inspired by the golden era of automotive design of the 1930s, this show car embodies the pure essence of Mercedes-Benz,” says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG. “With its seemingly hood giving it a majestic presence, sculptural flowing lines, and a touch of Art Deco, it rises to become a true icon of automotive beauty. The interior with its continuous bench seat and the elegant rear, evoking memories of the legendary 300 SL. Our Vision Iconic is more than just an automobile – it is a sculpture in motion, a homage to timeless elegance, and a statement for the future. The symbiosis of traditional craftsmanship, state-of-the-art technology, and an unmistakable design language makes it the ultimate expression of value, prestige, and grace: the most beautiful, most prestigious kind of thing.”