Audi has launched the all-new Q3 baby SUV to Mzansi media. The first-generation Q3 arrived in Mzansi back in April 2012, to a growing number of compact premium SUVs. Audi already had the Q7 and Q5 running around our streets, but of course needed something at the entry level to attract new buyers into the brand. Enter the Q3, with a rather bubbly personality and later on, a fiery RS version. Since then, over 8 000 Q3s have found new homes in Mzansi, with over 2 million globally.
Available in both normal SUV and coupe (aka the Sportback version), the new Q3 is certainly a looker, even in the most basic spec, which definitely appears basic nonetheless. The new split front grille shows different elements, with the headlights right at the top below the bonnet, the main element taking the central role, and the sides scooping to the sides in C-shape. The lower portion is wide, and elegant too. Perhaps worth noting is that the Q3 is offered with Matrix LED headlights, a first for the segment.
Audi designed the side profile with some premium bits included, such as the metallic window frames and light alloy wheels measuring between 18 and 20-inches in diameter. Handsome in both SUV and Sporback looks, the Q3 has grown slightly from its predecessor, offering a little more interior space. Boot space itself is abundant, with up to 1 386 litres for the SUV and 1 289 litres for the Sportback when the rear seats are folded. Otherwise we are looking at 488 litres and 575 litres respectively. While at the back, another segment-first is the digital OLED lighting system, as well as Audi’s illuminating red rings. The boot shape is rather a busy spot, with all sorts of lines cutting across, separating different areas. Thankfully the designers finally saw it fit to no longer bother with fake exhaust tailpipes anymore.
It might have been an oversight – doubt it – but Audi seems to have left out model designations out of their cars for some reason. Therefore it is almost impossible to know which one exactly one is driving. Yes, the confusing 30, 35, 40 etc monikers did not endear themselves with enthusiasts much. But at least they told most of the story; diesel, or petrol, or really powerful.
Step inside, and the cabin tells the story of modern Audi thinking. The big news is the new infotainment system with its large curved touchscreen, split into a 32.5cm touch screen and a 30.2cm Audi Virtual Cockpit screens. It’s crisp, responsive, and comes with Google Maps. Apple CarPlay and Android Auto are standard too. The multifunction steering wheel is shaped like old-generation Audi wheels, giving it a retro nod.
For the upholstery, Audi has gone with fabrics made from 100% recycled polyester. It looks and feels premium, but there’s real substance behind the sustainability talk.
Under the bonnet, the new Q3 offers two engine options. There’s a petrol unit delivering 110kW and 250Nm, and the diesel, also 110kW but with a healthy 360Nm of torque. Both are fitted with the brand’s 7-speed S Tronic transmission, which has bits of jerking whenever they seek the right gear. Especially on changedowns. Otherwise, once they are going, they are relatively smooth.
As the motoring landscape shifts with more SUVs flooding the market, the Audi Q3 reminds us why the German brand still sets certain benchmarks. It’s refined without being boring, practical without being dull, and premium without losing touch with the realities of driving in Mzansi. If you’re in the market for something in this segment, the new Q3 deserves a serious test drive. It might just convince you that the best things come in compact, well-executed packages.
