Audi and German football club FC Bayern Munich, have once again renewed their long-standing relationship that dates back 23 years straight. Recently Audi went to deliver this season’s new cars for the Bayern players, and made it even more special for 100 Audi workers.
The handover took place in Neuburg an der Donau in Bavaria. The squad got to interact with 100 workers and 16 of them got to hand over the car keys to the players, which was extra special for them. As for some of the cars taken, they include the Q8 e quattro, chosen by FC Bayern captain Manuel Neuer, the super-fast, all-electric RS e-tron GT performance which the likes of Michael Olise, Jamal Musiala and Alphonso Davies will get to enjoy, as well as the Q4 Sportback e-tron for Tom Bischof among others.
Another special treat came about when the players were introduced to the Audi Formula One project by visiting where the brand’s F1 V6 powertrain is being built. Audi will enter F1 for the first time in 2026, with drivers Nico Hülkenberg and Gabriel Bortoleto confirmed for the team.
“It’s great to see how enthusiastic the players are about driving our flagship electric models. It shows just how emotionally engaging electric mobility can be,” said Marco Schubert, Member of the Board for Sales and Marketing at Audi AG.
