Audi presented this Concept C at the Milan and Munich Motor shows recently. More than a simple concept car, Audi says the Concept C represents a new beginning for the brand and the company as a whole. In fact, the car offers a glimpse into the future design direction of the entire brand, from the smaller cars to the largest.
“The way we design our vehicles is the way we will shape our company,” according to Audi CEO Gernot Döllner. “The new design philosophy is therefore a corporate principle for Audi that will be reflected in the design of the model portfolio and the product range as well as in the organisational structure of the company. Clarity is an ethos and the compass that will guide Audi through the times ahead.”
So while some media pundits have received this design as a form of TT revival – which it may still be – it actually stretches far beyond just that. And not just the exterior look. Inside the car has a distinct Bauhaus feel. Audi will be introducing new built materials as well. Simple, well-executed design is what it’s about.
